We produced four videos for Blacks Outdoors to promote products from some of the biggest names in the outdoors industry: Rab, Montane, Merrell and Coleman.
After being approved by the brands, the outdoors lifestyle videos were shared across the popular retailer's social media channels, attracting more than 45k views.
Additionally to the vertical videos tailored for phone viewing, we produced landscape versions to feature on the Blacks Outdoors Youtube channel. This provides optimal viewing for desktop users, increasing the video's reach.
The videos were also displayed on the product pages of Blacks' shop on Instagram. For customers, this creates a more engaging shopping experience, providing a dynamic and visual representation of the products in action.
The brands of the products interacted with the videos too. From likes and comments, to resharing and featuring them in their own Instagram shops.
